Sena Luxury Lifestyle E-commerce and Design Firm Opens In Miami – WWD


COVID-19 prompted New York-based Leah + Rae founder Brittany Peltz-Buerstedde to fly south not only for the winter, however completely. And now the youngsters’s put on designer has reinvented herself as an inside decorator and retailer together with her new enterprise, Sena Way of life Studio.

The Miami-based luxurious platform is a curation of merchandise for residence, wellness, spirit, males, ladies and youngsters, together with choices from Searching Season, Aerin, Dannijo and others, alongside her personal Sena line of merchandise with an emphasis on sustainability and pure supplies together with regionally made floral, crystal and sage bundles, in addition to Moroccan rugs, turquoise and baroque pearl chokers, and customizable diamond necklaces spelling out “Hope” and “Spirit.”

“Once I needed to shut my youngsters’s put on enterprise, I used to be going to take a pause. However after I noticed how I used to be capable of design my own residence in Miami in such a significant and fulfilling method, I used to be excited to share that, and it turned the seed of Sena,” mentioned Peltz-Buerstedde, whose brother is actor Will Peltz, and whose sister, actress Nicola Peltz, is engaged to Brooklyn Beckham.

Sena, a phrase Peltz-Buerstedde mentioned evokes “the moon, magnificence and style and bringing heaven to earth,” additionally presents residential inside design providers. “My aesthetic will not be solely rooted in nature and barefoot class, it has a journey really feel, with Moroccan rugs and international items,” she defined.

The scene in Miami is definitely heating up with a lot of potential purchasers; Tom Brady and Gisele Bundchen are relocating to Indian Creek Island, whereas Ivanka Trump and Jared Kushner simply plunked down $30 million for property in the identical Miami spot, which is called “billionaire’s bunker,” based on Web page Six.

“I need to curate high-end and particular items but in addition give individuals accessibility to non secular instruments, in order that even when they might not be capable to rent Sena, they’ll decide up a hand-crafted reiki bundle or astrology candle,” she mentioned.

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