TORONTO, March 01, 2021 (GLOBE NEWSWIRE) — March is Vitamin Month and as Canadians are inspired to eat a wholesome mixture of the fitting meals, 1 in 7 Canadians wrestle to get any meals in any respect for themselves and their households.
COVID-19 has pushed extra Canadians into starvation: greater than 5 million Canadians are actually meals insecure. On the similar time, there are 11.2 million metric tonnes of wholesome, unsold, surplus meals going to landfill yearly – that’s sufficient to feed each Canadian for 5 months.
Second Harvest, Canada’s largest meals rescue group, goals to bridge that hole, deal with the pressing want and lift funds to offer meals for a million meals as a part of its Feeding the Want marketing campaign.
Feeding the Want is introduced by The Daniels Corporation, which has pledged to match donations to a max of $250,000 to kick off the fundraiser which runs from March 1 to 31. Funds raised will assist Second Harvest present meals for a million meals for folks throughout Canada.
WHO: Lori Nikkel, CEO, Second Harvest, Canada’s largest meals rescue group, and one of many High 25 Ladies of Affect™ of 2021. She is obtainable for interviews in regards to the Feeding the Want marketing campaign, how Second Harvest rescues meals throughout Canada, and the impression of the pandemic on meals insecurity.
WHAT: Feeding the Want, introduced by The Daniels Company, a fundraiser to offer meals for a million meals for folks in want, runs March 1 to 31.
ABOUT SECOND HARVEST:
Second Harvest is Canada’s largest meals rescue group and an professional in perishable meals restoration. Yearly meals rescue expands to incorporate extra farms, producers, distributors and retail. They work with 1000’s of companies throughout the meals provide chain, decreasing the quantity of edible meals going to waste, which in flip stops tens of millions of kilos of greenhouse gases from damaging our surroundings. The meals Second Harvest recovers is redirected to social service organizations and colleges, making certain folks have entry to the great meals they must be wholesome and powerful. Second Harvest is a worldwide thought chief and frequently innovates processes and shares strategies to create a greater future for everybody. https://secondharvest.ca/
For extra info or to schedule an interview:
Ashley Herod, Director of Advertising and marketing & Communications