Orangetheory Fitness launches 100th virtual studio in Canada on the strength of its Orangetheory Live platform


Orangetheory Stay brings real-time teaching from a neighborhood, licensed coach to an intimate group setting. Utilizing the brand new platform, coaches provide real-time suggestions and motivation, akin to a non-public private coaching session, with the additional advantage of connecting members to their native studio neighborhood earlier than, throughout and after every exercise.

Because the pandemic continues to affect Canada, many companies have been compelled to reclose, together with almost all Orangetheory areas throughout the nation. However that hasn’t stopped the model from pivoting and innovating to maintain up with altering member wants.

“We acknowledged early on within the pandemic that we would wish to innovate to maintain our members energetic and engaged,” says Blake MacDonald, President, OTF Canada. “Whereas there are a mess of at-home exercises accessible to Canadians, each free and paid, each one in all these choices fail to ship on probably the most essential part of a profitable health routine – the accountability and motivation that may solely be delivered by a reside native coach. Our purpose is to ship world-class interactive, coach-led coaching to our members, whatever the authorities timeline to re-open studios. It took a herculean effort from our crew to expedite the launch, and we’re excited to see our studios and members are shortly adopting and loving the brand new expertise.”

In October 2019, the worldwide chain reached a significant model milestone by opening its 100th studio in Canada. This was a testomony to Canadians’ ardour for the exercise – a singular trifecta of science, teaching and expertise. Whereas a robust progress mindset was in place, by March 2020, Orangetheory made the exhausting determination to close its doorways to assist flatten the COVID-19 curve and was the primary nationwide health studio to take action.

The model started rollout of the brand new platform in October 2020, beginning with its Quebec studios. As of at this time, 95 per cent of Canadian studios have began providing Orangetheory Stay, making it accessible in all eight provinces the place the model presently operates.

“Now greater than ever, it is vital that Canadians put money into their well being and health and will not be deterred by the non permanent closures of health services,” MacDonald provides. “Train is confirmed to be an integral part in supporting optimistic bodily and psychological well being. We need to do our half by offering Canadians an outlet the place they will concentrate on themselves throughout these unprecedented occasions and Orangetheory Stay is our resolution to that downside.”

Extra details about Orangetheory Health is on the market at

About Orangetheory Health
Orangetheory® Health is a scientifically designed, one-of-a-kind, group private coaching exercise damaged into intervals of cardiovascular and power coaching. Backed by the science of extra post-exercise oxygen consumption (EPOC), Orangetheory’s heart-rate-monitored exercises are designed to get members inside the target-training zone of 84 per cent to 91 per cent of their max coronary heart price, which stimulates metabolism and will increase vitality. Led by extremely expert coaches, every Orangetheory Health exercise incorporates endurance, power and energy components by way of each their Orangetheory exercise at-home or by way of quite a lot of gear together with treadmills, rowing machines, TRX® suspension coaching and free weights of their bodily areas. The result’s extra vitality, seen firming and the ‘Orange Impact’ – the place members preserve burning energy for as much as 36 hours post-workout (the Orangetheory Health ‘afterburn’) for a mean of 500+ whole energy burned per each 60-minute exercise.

SOURCE Orangetheory Health Canada

For additional info: Alissa Liotti, Ketchum Public Relations Canada, [email protected]

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