Will gym equipment showrooms pump up Hy-Vee’s supermarket sales? – RetailWire


Sep 14, 2021

Hy-Vee announced that it’s partnering with Johnson Health & Wellness, the biggest specialty health retailer within the U.S., to open in-store health tools showrooms in choose areas.

The showrooms will give clients a option to view and check out a spread of treadmills, elliptical machines and train bikes. Clients can order from the Johnson Health web site utilizing kiosks and QR codes. Curbside pickup will probably be obtainable for many objects.

The partnership, claimed to be the primary within the U.S. between a grocer and a health tools firm, allows Hy-Vee to diversify and broaden on its present well being choices. Past providing pharmacy companies for greater than 50 years, the Midwestern grocer’s areas characteristic in-store dietitians and HealthMarket departments emphasizing dietary and diet-specific merchandise.

“As a part of our mission to creating clients’ lives simpler, more healthy and happier, we’re deeply invested within the well being and wellness journey of our clients,” mentioned Randy Edeker, Hy-Vee’s CEO and president.

Hy-Vee additionally operates a standalone, smaller HealthMarket location centered on well being and health customers that features a well being clinic and sports activities vitamin space. In 2017, it partnered to supply Orangetheory exercise courses inside or adjoining to Hy-Vee shops.

The Johnson Health partnership comes as quite a few surveys present customers have develop into extra well being acutely aware through the pandemic, together with committing to exercising extra and more healthy consuming.

FMI’s third version of its “Energy of Well being and Properly-Being within the Meals Trade” report that got here out in June discovered 48 % score their major meals retailer as comparatively excessive in supporting their efforts to remain wholesome. That in comparison with 42 % for drugstores, 35 % for online-centric grocery suppliers and 31 % for producers/meals processors.

Hy-Vee has additionally over the previous couple of years been partnering to open in-store outlets throughout quite a lot of classes to help differentiation and comfort for customers. These embody partnerships with W Nail Bar for nail salons, DSW for footwear, Joe Contemporary for style, Basin for magnificence and Pair Eyewear for eyewear.

DISCUSSION QUESTIONS: Do health tools showrooms complement the Hy-Vee purchasing expertise or is it a stretch? What kind of add-ons to Hy-Vee’s grocery retailer layouts do you suppose would work as effectively or higher in supporting the chain’s well being positioning?


“This sort of long run effectively rounded pondering is important to rebuild the in-store purchasing behavior and cease the erosion of revenue margins with on-line purchasing.”


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