You might be questioning in the event you ought to combine issues up and swap out a few of your weblog posts with video, or possibly even a podcast.
Fast Reply: Sure.
This query was posed in a bunch I’m part of by somebody who stated he was desirous about posting video on his agency’s weblog from time to time.
You Don’t Have To Select
It’s 2021. You don’t have to decide on between them. If we acknowledge that completely different individuals have completely different modes of content material consumption, which they do, then why don’t we take into consideration how we will incorporate numerous types of media to satisfy them the place they’re?
The place Ought to You Begin?
Weblog To Video: What does that appear like? Properly, it could possibly take numerous shapes. You’ll be able to write a weblog submit, then, in case you are pure at deciphering that in entrance of a digicam with out sounding scripted, then do this. That’s a really difficult factor for some to do, so watch out with this one. You’ll be able to naturally file all the weblog submit on digicam, or you may take the 5 most vital factors in that weblog submit and create a conversational video speaking about these factors. In case you’re curious, individuals will be coached to develop into extra pure on digicam.
Video To Weblog Submit: Let’s say you might be fairly good on digicam and also you both have somebody ask you a query to get began, otherwise you let your viewers know you will reply a query that you simply obtained. Flip your recording software program on, tease the subject, then begin speaking. Introduce your self, then get into your reply. Then what you are able to do is add that video and have it transcribed. Whilst you’re there, have it captioned, too, as a result of we all know for a proven fact that a big share of individuals are watching video with the hold forth, and a few are unable to listen to your video. Offering captions is a really user-friendly factor to do.
From that transcription, you may flip that right into a weblog submit. You’ll be able to submit it as a transcription the best way it got here, however it would be best to do some cleanup and possibly even reformat it in order that it appears extra like a weblog submit.
Video To Podcast: One other method is to strip the audio out of your video and switch that right into a podcast. Some individuals do this however it isn’t at all times structured in a podcast format. When you realize what you wish to say, it doesn’t take that lengthy to re-record your message on audio software program and make it sound like a podcast.
Video, Audio, and Weblog Submit: You’ll be able to method this course of in any variety of methods. It relies on your data, your consolation degree, and the assets you may have or can discover to do all of this. Who’s to say that you simply don’t find yourself with a weblog submit that additionally has an embedded video participant like this one? There are alternative ways you may host that and embed that in your weblog submit, together with posting it on social media and embedding that social media submit there in order that they’re then additionally uncovered to your social media content material.
You possibly can additionally embed a podcast episode participant inside that weblog submit as one other technique of content material consumption.
A Content material Buffet
While you supply completely different codecs in your guests to eat your content material, they’ve a smorgasbord, a buffet, proper in entrance of them, and so they can select the tactic that works for them at that second. That could be completely different at completely different occasions for them. Don’t assume that simply because somebody listens to audio this time, they gained’t watch video one other time if they’re in an setting that’s extra conducive to doing so.
Selection Invitations Deeper Content material Consumption
Don’t assume that simply because somebody tells you they like video or audio that they gained’t learn as nicely. I watch the analytics on my weblog posts the place I’ve a couple of format included into these posts, and the time on website is measurably better than it’s after I publish with the written phrase alone.
It’s 2021. We’ve so many decisions in entrance of us and we will do absolutely anything we wish. It doesn’t need to be one or the opposite. To your purchasers, the customers of your info, your referral sources, media, and anybody else who consumes your content material, let’s give them what they need.
Understanding that many individuals have alternative ways they wish to eat content material, why don’t we attempt to give it to them within the format that they like?
Do What You Can, Then Add On
You don’t need to do all of this directly, or each time. I do know you solely have so many assets to do that, so begin the place you may, then add further codecs that give the customers of your content material the format that’s most pleasing to them. Watch your analytics to see what’s being consumed, if common viewing time will increase, in case your video and podcast numbers change, and another adjustments which are out of the norm.
Don’t hand over after making an attempt one thing completely different one time. One time isn’t a sign of success or failure. Maintain testing and refining…then do this once more…and once more till you realize you might be assured you make the suitable choice.